2. Keep it short
Most people click on the video hoping to learn something new only to be bombarded by useless facts and information. Additionally, the longer the video is, the less likely the user will remember anything after they finish watching.If you are making the video for your own company, you may be tempted to oversell your company. You should avoid this completely. The video is just meant to hook the customer to want to know more. A useful rule to follow is the 150 words per minute industry standard.
3. Simplicity is key
According to Kissmetrics, an effective explainer video should focus on, the problem, the solution, how it works and Call to action. A good way to keep the video simple is to get a good idea of your target audience. Align the video with the demography you want to reach. It is very rare that your target audience is everyone.