So, you have finally decided to make explainer videos that will help the world understand what your business is all about, how it can help and what kind of product and/or services you have in your offer. That’s a great decision that will almost certainly pay off. However, many people are not sure how to make explainer videos. How does this process start and how does it end? Just check these steps that we are about to highlight to learn more.
Check your clients
So, prior to the creation process, you should learn more about your clients. Figure out what kinds of problems and challenges they are facing. It’s a good idea to survey prospective buyers to find out more. When you realize what their main issues are, you will be able to create a compelling script.
Write an outstanding script
This is the next step in this process. Remember that the visual elements that the explainer video will contain are here to make the script more understandable and more interesting at the same time. To put it simply, the script is probably the core element of every explainer video. In the end, it’s not the visuals that will make the products attractive, it’s the script. So, rely on the information that you got from the surveys about your clients to make an exceptional script. Make an outline and take care of the details.
Take care of the voiceover
While it’s true that you can finish this part on your own, it’s also true that it’s better to use professional voiceover. Use a professional company or an experienced voiceover freelancer to get the best voiceover. Remember that this is a very important element of the explainer video production process.
Find a video company
As a matter of fact, you can hire a video production company in case you find the process of creation of an explainer video difficult. They can take care of some of the parts of the video or make the entire video. Of course, you should stick to professional companies with good experience and reputation.
Track the results
Once the video is published, you should take some time to analyze the results. Luckily, there are many free tools that can help you achieve this goal. Obviously, you should keep sharing the video if the initial results are positive.
My kids were watching @RandyRainbow videos when a #BenedictCumberbatch #Omaze video came on. He explained that he was going to talk about how to make the perfect cup of tea. Excellent student that she is, she decided to take notes. 😂😂😂😂 pic.twitter.com/4lJOa69sfu
— Monique Cherie' (@edensongbird) 25 de marzo de 2018